A business person who speaks code.

I started in software and hardware engineering. Loved the problem solving, loved building things. But I liked business more than code, so I dropped out and went into sales.

Twenty years later, I've worked every level of wholesale distribution — from rep to director. Government sales, inside sales, sales enablement. Along the way I became the person who figured out how to make technology actually work for the business. CRM administrator. Marketing platform architect. The one building the automations nobody else knew how to build.

Then AI happened. And suddenly those two worlds — the engineering brain I never turned off and the business instincts I'd spent two decades sharpening — clicked together.

I built our company's entire AI strategy. Call transcription systems that saved 650 man-hours a year. Content engines that produce five types of marketing material in minutes. Custom tools that replaced thousands of dollars in SaaS subscriptions.

But the thing that really got me? Watching someone see what AI could actually do for the first time. That moment when they say “AI can do THAT?!” — and then I show them how.

That's why I started Sidecut AI. Small and mid-size businesses are the most vulnerable right now. They don't have the capital for agencies or the IT staff to figure it out. But they're the ones who need AI the most.

I'm not here to sell you a retainer. I'm here to listen to what your business actually needs, show you what's possible, and build it with you so you can run it yourself.